A master’s degree in Art History has taken me many places—from an internship at MoMA, to the Cannes International Film Festival and sailing week in Antigua. Along the way, people asked me to write about their brands. Word spread. Now copywriting is a substantial part of my business. I enjoy the thrill of sculpting language that reflects each product and brand positioning.
As a wordsmith, my daily practice involves the creation of compelling narrative. Clients include shipping companies, technology startups, real estate developers, fashion designers, restaurants, beauty brands, lingerie multi-nationals, sports brands, furniture icons, department stores, plus film and television production companies.
Another facet of my practice is journalism, covering art, film, fashion, travel, food, architecture and theatre. You can find my byline in The New York Times, Art in America, Maclean’s, The Globe and Mail, The Ottawa Citizen, enRoute, Fodor’s, Châtelaine and The Irish News.
·e-blasts | ·press releases | ·brochures
·corporate profiles | ·webisode scripts | ·menus
·packaging text | ·product descriptions | ·advertorial
·magalogues | ·web text | ·film & television